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CityPlace starts work on plaza-like ‘reimagination’ for Rosemary Avenue
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CityPlace starts work on plaza-like ‘reimagination’ for Rosemary Avenue

By Tony Doris
Posted Oct 26, 2018 at 4:05 PMUpdated Oct 26, 2018 at 8:48 PM

The heavy equipment comes out Monday at CityPlace, where work starts on Rosemary Avenue’s streetscapetransformation, part of the downtown West Palm Beachshopping and entertainment venue’s $40 million reinvention amid a challenging retail environment.

The project, a redesign of Rosemary from Okeechobee Boulevard to Hisbiscus Street, is the first phase of a larger “reimagination” of the 72-acre district, where developer Related Cos. also plans “new restaurants, shops, entertainment and a variety of residential, hotel and office accommodations in the coming years,” a company spokesperson said.

These plans include an 18-story office towercalled 360 Rosemary and a 21-story, 375-unit apartment buildingin place of the former Macy’s department store at 575 S. Rosemary.

Parts of Rosemary will close temporarily as work progresses on the streetscape project, which is expected to be completed in spring 2019.

The project is meant to give Rosemary, the main road through the heart of CityPlace, a greener, more plaza-like feel, similar to the nearby project nearing completion on the 300 block of Clematis Street.

Look for a curb-less street, allowing more-effortless passage for pedestrians and bicycles. The project also will install covered outdoor seating spots, lush landscaping, more shade, contemporary lighting and artistic touches.

There’ll be parking improvements and other features to improve traffic flow, including new trolley stops in “slip lanes,” new rideshare locations and relocation of valet services to Hibiscus. The parking features are technologies called Park Mobile and Park Assist.

Park Assist is a technology that helps motorists by displaying the number of spots available in a garage. Park Mobile, already in use on downtown meters, is a application that allows guests to pay for parking by phone. It will eventually be available for garage parking at CityPlace, though probably not as part of the first phase of the project.

Related, which is undertaking the project on the city-owned avenue, did not provide a breakdown of the cost of the streetscape project but said the overall CityPlace re-imagining, minus the office and apartment towers, would cost $40 million. (For comparison, the Clematis streetcape project scheduled for completion Nov. 1, cost $2.4 million for one block.)

The Rosemary project is being funded through the CityPlace Community Development District, a special taxing district created to fund public infrastructure improvements. The district will issue public infrastructure bonds to fund the work.

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