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Wellington rescue uses social media, dog videos to raise thousands
#1 Posted : Tuesday, December 01, 2015 9:18:03 PM(UTC)

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Matt Morgan
Palm Beach Post Staff Writer

Wellington rescue uses social media, dog videos to raise thousands

6:10 p.m. Tuesday, Dec. 1, 2015 | Filed in: Western PBC

Story Highlights

The goal is to raise $25,000.
The dogs placed about 2,000 dogs for adoption this year.

Big Dog Ranch Rescue raised money through social media Tuesday, offering something many casual Web surfers can’t resist: Cute videos of dogs!

Volunteers at the rescue posted videos on Facebook of dogs getting a bath, playing or eating a treat for each person who donated any amount of money during the campaign.

Wellington rescue uses social media, dog videos to raise thousands photo
Big Dog Ranch Rescue volunteers gave special care to dogs as donations rolled in Tuesday (Courtesy: Emily Pantelides).

The rescue raised about $5,500 of its $25,000 goal by the afternoon, and are encouraging people to continue donating throughout the week. The fund-raising effort was part of “Giving Tuesday,” a national campaign to give back to charitable causes.

The use of technology and social media is something rescue President Lauree Simmons said is becoming the new norm. In addition to the Facebook videos, the staff also streamed on Periscope — a smartphone app that displays live video.

“Technology is what it’s all about today in fund raising — using creative avenues with social media, Twitter, Instagram and now Periscope,” she said.

All money raised will go directly to care for the about 250 dogs in rescue, Simmons said. She also has about 150 additional dogs in foster care.

Big Dog Ranch Rescue has placed for adoption more than 2,000 dogs this year, but Simmons said the need is always growing. She gets more than 400 e-mails every day from shelters in the Southeast that have dogs that need to be moved.

Using additional donation money, the rescue is building a new facility in phases. The goal is to have a state-of-the-art 55,000-square-foot facility to care for as many dogs as possible.

She hasn’t raised enough money for the full project, but they will start with about 25,000 to 30,000 square feet, while trying to get enough donations to complete the project.

Simmons viewed Thursday as a success, with the videos adding a nice touch that the donors loved.

And, of course, the dogs had fun, too, getting some extra play time and interacting with about 30 volunteers.

“We love to give our dogs love every day. This was a great opportunity to give them some extra TLC and get a lot of volunteers engaged,” she said.


Have a Wellington issue about you’d like to see The Post tackle, or a story idea? Contact Matt Morgan at 561-820-4821 or MMorgan@pbpost.com.

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